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Roger is the co-author of ‘Reinventing Customer Engagement. The next level of digital transformation for banks and insurers’ (LID Publishing, 2017). Finanzbuch Verlag published the translation in German, ‘Kundenbeziehungen neu erfinden’ and Lemieux Editeur published the French edition ‘Même les éléphants ont des ailes’. Roger wrote the book with Reggy de Feniks, with whom he also founded The DIA Community (Digital Insurance Agenda).

Reinventing Customer Engagement is the sequel of the worldwide bestseller, Reinventing Financial Services: What consumers expect from future banks and insurers (Financial Times Prentice Hall, 2010), that was released in eight languages and sold more than 100,000 copies. It is the first book Roger authored with Reggy de Feniks.


Roger furthermore authored numerous articles on digital innovation, transformation and customer engagement. He featured in many interviews in financial newspapers, professional media and online magazines and blogs.

Among others in The Analytical Banking Journal (Russia), Asian Link, AssCompact (Germany), Assurantie Magazine (The Netherlands), BAI Banking Strategies (USA), Bancaforte (Italy), BankArchiv-ÖBA (Austria), Banking Review (The Netherlands), Communicate Magazine (United Kingdom), Data Manager (Italy), EFMA Journal, Het Financieele Dagblad (The Netherlands), Finanssi&Vakuutu (Finland), FinansWatch (Denmark), Future (Ukraine), InformationWeek (Mexico), Ideias (Brazil), ING World, Das Investment (Germany), Magyar Bankszövetség (Hungary), Mobile Payments Guide, El Mundo (Spain), One (Credit Suisse), The Paypers, El Pais (Spain), El Périodico (Spain), Pfefferminzia.de (Germany), Retail Banking (Russia), Versicherungswirtschaft (Germany), De Volkskrant (The Netherlands) and many more.

Roger’s blogs are regularly featured at Assinews, The DIA Community, Emerce, Finanzwelt, Insurance Thought Leadership, InsurtechNews, Inzurzine, Linkedin, NewFinance and Pfefferminzia.


‘IoB, Internet of Beings, is a more important development than IoT, Internet of Things’
interview with Theo Bouts, CEO Zurich Insurance Mobile Solutions
27 November 2019
in English: DIA Community
in Italian: Assinews, Inzurzine

‘Ecosystems beyond insurance’
30 October 2019
in English: Driven Magazine

‘The Four Waves of Insurtech’
8 July 2019
in English: InsurtechNews, Xprimm, Community of Insurance, DIA Community
in German: IT Finanzmagazin, Versicherungsbetriebe
in Italian: Insurzine
in Greek: NextDeal

‘Techrevolutie bereikt nu ook verzekeraars’
24 June 2019
In Dutch: Het Financieele Dagblad

‘Consumer trends are driving digital innovation’
3 June 2019
In English: Digital Scouting

‘The vision behind Ping An’s success story’
interview with Jonathan Larsen, Chief Innovation Officer Ping An
20 February 2019
in English: InsurtechNews, Xprimm, DIA Community
in German: Pfefferminzia

‘From Usage Based Insurance to Real Added Value’
28 February 2018
in English: DIA Community

‘How to solve the privacy paradox’
23 January 2018
in English: DIA Community

‘Faster innovation by smarter cooperation’
9 October 2017
in English: DIA Community

‘Three guiding principles to turn Digital Transformation into Customer Engagement Innovation’
28 July 2017
in English: DIA Community


If you’re an editor and would like to include Roger’s view on a specific subject in innovation or customer engagement in banking or insurance, please send an email to schedule a call and discuss.